Now
Dropping Today
Beyond the Match
FCBM
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FC BAYERN MÜNCHEN
The new FCBM collection blends streetwear and football culture into a stylish mix for every day. Inspired by moments off the field, this collection makes it easy for anyone to incorporate the FC Bayern spirit into their look. Channel the style of Sané, Coman, and Kimmich, and level up your game. Discover the collection here.
Echoes of Greece
KAVAZI co-created by ABOUT YOU
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KAVAZI
Actress Chryssanthi Kavazi’s new collection captures the Greek zest for life in a modern, minimalist aesthetic – authentic, refreshing, and full of positive vibes! Discover a range of timeless essentials and bohemian highlights, including nostalgic souvenir sweatshirts for both adults and kids. Feel like a Goddess – now with Chryssanthi Kavazi’s new collection!
Glam After Hours
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
The newest RÆRE collection by supermodel Lorena Rae embodies festive elegance and effortless glamour, perfectly tailored for the upcoming holiday season. Crafted from high-quality materials like velvet and comfortable cotton blends, each piece feels as good as it looks. Guaranteed to be stylish–before and after the glamour. Discover Lorena Rae's new collection now.
Looks Like You?
NETFLIX COLLECTION
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NETFLIX COLLECTION
The new debut collection from Netflix and ABOUT YOU delivers fashion with an entertainment factor – a collaborative passion project inspired by the community’s feed and packed with iconic pop culture references. Our shared promise: Come as you are, and you’ll find something you love. The scene is yours!
CITY GLOW DROP TWO
MYLAVIE co-created by ABOUT YOU
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MYLAVIE by Sarah Harrison
The second drop of Sarah Harrison’s new collection brings urban flair to your look: 30 feminine pieces that blend ease with elegance. Look forward to timeless basics and stylish highlights in a subtle color palette, perfectly suited for the current season. Enjoy MYLAVIE!
Cozy Festiveness
Tatiana Zidekova co-created by ABOUT YOU
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Tatiana Zidekova
Get your hands on the new collection by Slovak fashion influencer @tatianazidekova and bring confident street style straight to your wardrobe. Think minimalist designs with a confident edge, balancing ultimate comfort with a dash of refinement. Discover the collection now and make Tatiana’s chic style your own! 🌬️👚✨
Nature’s Grace
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens-Felipe's newest collection effortlessly heralds a commitment to timeless fashion. Inspired by the beauty of nature, each piece carries an undeniable essence. Dress up for romantic dinner dates or keep it casual – embracing the first days of the new season becomes easy with beautifully designed pieces you'll love.
City Glow
MYLAVIE co-created by ABOUT YOU
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MYLAVIE by Sarah Harrison
Sarah Harrison's latest collection takes you into a world inspired by the warmth of sunny cities and is perfect for every occasion, from festivities to relaxed fall and winter days. It includes versatile pieces in muted colors with subtle accents, including jeans, skirts, knitwear and puffer vests that always create the perfect look. Discover MYLAVIE now and find your new favorite look!
Essence of Elegance
Millane co-created by ABOUT YOU
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millane
The new drop from content creator and model Millane brings a fresh breeze to your look. With a mix of cool combinations and timeless pieces that are perfect for the transitional season, the collection combines versatile style with a touch of elegance. At the same time, it stays true to Millane’s distinctive style and accompanies you through every moment. Happy shopping!
Stories of a Siren: Beyond Waves
SHYX co-created by ABOUT YOU
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SHYX
The story of Office-Siren Kayla Shyx continues: In the second drop of her new collection, Kayla leaves the ocean behind to explore uncharted territories. Here, the range of classic office staples and sweet Y2K nostalgia is expanded with edgy denim designs and laid-back sets, blending everyday business with an extraordinary allure. Experience a new chapter in Kayla's world and find your next fashion faves here.
Love Yourself!
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
The new collection by fashion designer Marina Hoermanseder gives the classic "Date Night" style a whole new dimension. At its core: mindfulness, self-love, and sex appeal – a wonderful balance of playful romance and bold elegance. Discover the new collection now and become the star of your own story!
Discover the New Collection
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Loved the Spring/Summer drop from Cita Maass? Then here comes the cozy update for the new season! Look forward to a bold mix of relaxed and elegant styles that fit into any wardrobe. Whether it’s a comfy lounge set or a striking leather dress – find your new fashion faves now and step into a new era of refined elegance!
Missed
Last Drops
Echoes of the night sky
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Hi, my lovelies! It’s Guido here. For this collection, my team and I looked to the enchanting winter sky for inspiration. We wanted to capture its breathtaking beauty – from the golden glow of sunlight to those mesmerizing Northern Lights. Take a look at the collection and add just the right touch of elegance and coziness to your personal style. I hope you’ll love the new designs as much as I do! Yours truly, Guido.
Echoes of the night sky
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Hi, my lovelies! It’s Guido here. For this collection, my team and I looked to the enchanting winter sky for inspiration. We wanted to capture its breathtaking beauty – from the golden glow of sunlight to those mesmerizing Northern Lights. Take a look at the collection and add just the right touch of elegance and coziness to your personal style. I hope you’ll love the new designs as much as I do! Yours truly, Guido.
Dropping Now: The Latest Collection
Pacemaker
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Pacemaker
The latest Pacemaker drop brings urban beats straight into your wardrobe. Fronted by Jolle and Adesse – two local creatives who live and breathe the scene and know that at the end of the day, it’s all about one thing: the community. Discover the new drop with Jolle and Adesse now!
Shades & Shimmers
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
Shades & Shimmers
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
The art of basics
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae returns with a RÆRE collection as powerful as herself. These staples perfectly complete your wardrobe and complement even the simplest piece to guarantee elevation, no matter where or when. Discover the collection now and find your new favorite staples.
Bright hues, bold moves
Laura Giurcanu co-created by ABOUT YOU
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ABOUT YOU x Laura Giurcanu
Laura Giurcanu’s latest collection is a shout-out to authentic feelings, and it shows – bold, bright, and oh-so-fun. And guess what? Laura's bringing her bestie Diana along for the ride, doubling the fun vibes and fashion inspiration. Explore the collection now and find your new favorites.
For the dreamchasers
noar studios co-created by ABOUT YOU
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noar studios
noar studios' debut collection by Luisa Lion is the manifestation of dreams coming true. Born from the belief that everything should be crafted with love and purpose, this collection is an ode to her community – not just in spirit, but as they constitute the campaign images themselves. This collection adapts to any moment. Because, nothing occurs at random – discover the collection here.
Farm Chic with City Edge
Cheyenne Ochsenknecht
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Cheyenne Ochsenknecht
Get ready to embrace the best of both worlds with socialite Cheyenne Ochsenknecht’s brand debut. Whether you're ready to swap your heels for boots or rock both just like her, this collection lets you embrace any mood without losing your charming edge. Explore the collection here.
Stories of a Siren
SHYX co-created by ABOUT YOU
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SHYX
Venture into the paradoxical world of Stargirl Kayla Shyx's latest collection – where the sweet nostalgia of Y2K meets the refined aesthetics of classic office staples. This drop revives the siren myth with a hyper-modern twist, blending everyday business with an extraordinary allure. Enter Kayla's world and discover your next fashion favorites.
Discover the new collection
Daahls by Emma Roberts co-created by ABOUT YOU
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Daahls by Emma Roberts exclusively for ABOUT YOU
Actress and producer Emma Roberts launches her latest exclusive collection with ABOUT YOU for anyone who enjoys fashion. It’s playful and feminine, always reflecting Emma’s signature style. Shop the charming collection and spice up your wardrobe.
Sea & Sand
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun and see you soon! Yours truly, Guido.
Sea & Sand
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun and see you soon! Yours truly, Guido.
Sundancers
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, join us on a stylish journey in pieces crafted with love in flowy materials and fresh colors. Whether you've got a beach day, a night out, or a weekend getaway coming up, our collection is designed to give you the feeling of sunshine on your skin. Yours truly, Guido.
The new collection
Pacemaker
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Pacemaker
Introducing the latest Pacemaker Performance collection and our star fronting it: skater Benjamin Vogel. This is a tribute to skateboarding, one of the most influential subcultures tying sport, self-expression, and street style together. Explore the collection.
Lime time
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Lime time
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Breezy elegance
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, chic, and ethereal boho. Inspired by the French and Italian Riviera, the focus is on versatile looks for office days, brunch dates, as well as special occasions. Explore the collection and find your new iconic piece.
Shape it
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Shape it
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Elevated athleisure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
The underwear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.
We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
The loungewear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.