Now
Dropping Today
Shades & Shimmers
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
Shades & Shimmers
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, Guido here! Prepare to embark on a stylish adventure with our new collection, inspired by the ethereal beauty of the Northern Lights and the timeless allure of nude. It's all about expressing your individuality with grace and ease. Yours truly, Guido.
The art of basics
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae returns with a RÆRE collection as powerful as herself. These staples perfectly complete your wardrobe and complement even the simplest piece to guarantee elevation, no matter where or when. Discover the collection now and find your new favorite staples.
Bright hues, bold moves
Laura Giurcanu co-created by ABOUT YOU
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ABOUT YOU x Laura Giurcanu
Laura Giurcanu’s latest collection is a shout-out to authentic feelings, and it shows – bold, bright, and oh-so-fun. And guess what? Laura's bringing her bestie Diana along for the ride, doubling the fun vibes and fashion inspiration. Explore the collection now and find your new favorites.
For the dreamchasers
noar studios co-created by ABOUT YOU
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noar studios
noar studios' debut collection by Luisa Lion is the manifestation of dreams coming true. Born from the belief that everything should be crafted with love and purpose, this collection is an ode to her community – not just in spirit, but as they constitute the campaign images themselves. This collection adapts to any moment. Because, nothing occurs at random – discover the collection here.
Farm Chic with City Edge
Cheyenne Ochsenknecht
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Cheyenne Ochsenknecht
Get ready to embrace the best of both worlds with socialite Cheyenne Ochsenknecht’s brand debut. Whether you're ready to swap your heels for boots or rock both just like her, this collection lets you embrace any mood without losing your charming edge. Explore the collection here.
Discover the new collection
Daahls by Emma Roberts co-created by ABOUT YOU
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Daahls by Emma Roberts exclusively for ABOUT YOU
Actress and producer Emma Roberts launches her latest exclusive collection with ABOUT YOU for anyone who enjoys fashion. It’s playful and feminine, always reflecting Emma’s signature style. Shop the charming collection and spice up your wardrobe.
Sea & Sand
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun and see you soon! Yours truly, Guido.
Sea & Sand
Guido Maria Kretschmer Women
Only at ABOUT YOU
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Guido Maria Kretschmer Women
Dear all, Guido here! For my newest collection, my team and I have come up with something truly special: a drop inspired by the sound of waves and the gentle touch of sand! Get excited for timeless Scandi-essentials in a wonderful color palette. Have fun and see you soon! Yours truly, Guido.
Sundancers
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, join us on a stylish journey in pieces crafted with love in flowy materials and fresh colors. Whether you've got a beach day, a night out, or a weekend getaway coming up, our collection is designed to give you the feeling of sunshine on your skin. Yours truly, Guido.
Sundancers
Guido Maria Kretschmer Women
Only at ABOUT YOU
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Guido Maria Kretschmer Women
Dear all, join us on a stylish journey in pieces crafted with love in flowy materials and fresh colors. Whether you've got a beach day, a night out, or a weekend getaway coming up, our collection is designed to give you the feeling of sunshine on your skin. Yours truly, Guido.
Missed
Last Drops
Stories of a Siren
SHYX co-created by ABOUT YOU
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SHYX
Venture into the paradoxical world of Stargirl Kayla Shyx's latest collection – where the sweet nostalgia of Y2K meets the refined aesthetics of classic office staples. This drop revives the siren myth with a hyper-modern twist, blending everyday business with an extraordinary allure. Enter Kayla's world and discover your next fashion favorites.
The new collection
Pacemaker
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Pacemaker
Introducing the latest Pacemaker Performance collection and our star fronting it: skater Benjamin Vogel. This is a tribute to skateboarding, one of the most influential subcultures tying sport, self-expression, and street style together. Explore the collection.
Lime time
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Lime time
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Dear all, get ready to light up your wardrobe with my latest collection. Designed with your dynamic lifestyle in mind, these pieces seamlessly transition from office chic to city strolling and dinner dates. Let these bold, beautiful pieces become your go-to for all occasions. I can't wait for you to experience the freshness and vibrancy of this collection. Yours truly, Guido.
Coast to coast
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. Can't wait for you to join us on this stylish adventure! Yours truly, Guido.
Coast to coast
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Dear all, get ready to join us on a stylish journey from coast to coast around the USA. Our breezy pieces are crafted in quality materials for whether you've got a beach day, a night out, or a weekend getaway on the horizon. Embrace the coastal chic aesthetic and beyond. Can't wait for you to join us on this stylish adventure! Yours truly, Guido.
Elevated favorites
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae's latest RÆRE collection introduces elevated basics to your wardrobe, once again mirroring her sophisticated style. Think high-quality, luxurious materials and classic designs with an upgrade. Designed to cater to all occasions, you can dress up or down for yourself.
Breezy elegance
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, chic, and ethereal boho. Inspired by the French and Italian Riviera, the focus is on versatile looks for office days, brunch dates, as well as special occasions. Explore the collection and find your new iconic piece.
The stargirl returns
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx is back as “Stargirl” in a line-up inspired by a blend of balletcore and gorpcore, where nostalgia meets modernity. Just like the girl who believes she is a Stargirl, each item carries the essence of believing in who you are and owning it. This drop is for the stargirls who are dreaming big and dressing well.
Shape it
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Shape it
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Elevated athleisure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
Feminine energy
millane
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millane
Hey you! It's Millane, bringing you my latest collection – full of smooth transitions and fresh starts. For this drop, I've mixed feminine silhouettes with vibrant colors. It's the perfect wardrobe for every day, office hours or beach days to dinner dates, or your next getaway. Mix and match your favorite pieces for a special look that makes you feel like your best self.
A dynamic dance
Laura Giurcanu co-created by ABOUT YOU
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ABOUT YOU x Laura Giurcanu
All-round talent and Romanian content creator, Laura Giurcanu, is back! Introducing her fifth collection that features an eclectic blend of romantic island girl style and big city vibes – there’s something for everyone. Allowing you to express your softer, romantic side or embrace your confident, empowered self as you please. Shop the collection here.
All eyes on you
Irinassw co-created by ABOUT YOU
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ABOUT YOU x irinassw
Romanian content creator and modern-day icon Irina Manea steps into the spotlight with her first collection co-created by ABOUT YOU. The collection mirrors her style and is a good indicator of her taste: mixing cool and sexy, with a Y2K-inspired undertone – a divine balance between edgy and feminine. “I want people to feel empowered, sexy, and confident,” says Irina. Shop the collection here!
The underwear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.
It-girls
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
Fashion designer Marina Hoermanseder’s latest collection is for all you It-girls – it’s about confidence, having fun with your style, expressing yourself, and making statements. Elevate your everyday looks with playful cuts, vibrant colors, and the iconic gold buckle – a signature on every piece. Discover the stand-out pieces that will elevate your wardrobe and vibe.
Casual Friday 2.0
Pacemaker
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Pacemaker
The second round of Pacemaker's ‘Casual Friday’ collection is hitting the streets, taking the relaxed revolution to the next level. Walking in the laid-back steps of the first drop but adding a few fresh twists, it’s designed for those who mix, match, and remix their way into personal style. Stay chill and set the pace.
We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
The loungewear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs, blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
London unleashed
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.